The Coeur d’Alene Downtown Association (DTA) was established in May 1990 to provide services within the Business Improvement District (BID). The DTA is a comprehensive, non-profit, downtown management agency governed by a membership-elected Board of Directors. The DTA uses the Main Street Four-Point Approach in its revitalization efforts, funded by revenues from the BID, the City of Coeur d’Alene, and various promotional events.