Know any 24-to-25-year-old mothers outside Idaho? Idaho tourism promoters want them

Two years ago at a U.S. Travel Association conference, the ad agency FutureBrand shared results from a survey of more than 2,000 people. FutureBrand had asked them about their perceptions of a state they were unfamiliar with, then showed them marketing materials, travel guides and other information from that state. Read more >>